The Curl Guide

step by step care

The Curl Guide

Learn how to use Shirley Jane products based on your hair type.

For Waves

Wavy hair sits in a sweet spot — it wants to be defined, but heavy products weigh it down. Your 3-step ritual is all about lightweight hydration and soft hold.

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The Shampoo

Apply directly to your scalp and massage in. For a deeper clean or if you have product buildup, double cleanse — lather, rinse, and repeat.

Tip: Wavy hair tends to collect buildup at the roots faster. The double cleanse is your secret weapon for a longer-lasting wave pattern.

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The Conditioner

Apply focusing on the ends of your hair. Rinse out fully — wavy hair holds onto product easily, so a complete rinse keeps your waves light and bouncy.

Tip: Avoid applying near your roots. Wavy hair can go flat quickly when conditioner weighs down the scalp area.

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The Curl Crème

Mix your Curl Crème with water in a small spray bottle using a 20/80 ratio— about 1 part crème to 4 parts water. Shake well, then mist through damp hair and scrunch upward to encourage your wave pattern.

Tip: This mist method gives you definition without the weight of applying crème directly. The lighter the application, the more natural movement your waves keep.

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For Curls

Curly hair craves moisture and structure in equal measure. Your 3-step system is built to cleanse without stripping, hydrate without heaviness, and define without crunch.

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The Shampoo

Apply directly to your scalp and massage in thoroughly. Double cleanse for extra lather and a deeper clean.

Tip: Focus the massage on your scalp, not your lengths. Curly hair tangles easily — let the shampoo rinse down through your ends naturally.

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The Conditioner

Apply evenly through your hair, avoiding the scalp. When rinsing, leave about 15–20% of the product in your hair— don't rinse completely. That residual moisture is what keeps your curls hydrated and defined after styling.

Tip:Use your fingers to detangle while the conditioner is in. It's the easiest, least damaging time to work through any knots.

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The Curl Crème

Part your hair in 2 sections. Rake 1–2 pumps per side through each section, adding more depending on your length, dryness, and how much hold you want. Apply on soaking wet hair for maximum definition.

Tip: The wetter your hair when you apply, the more defined your curls will be. If you want a softer, more natural finish, apply on damp rather than dripping wet hair.

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For Coils

Coily hair is the most moisture-hungry curl type. Your system focuses on maximizing moisture retention and bringing out your coil's natural definition.

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The Shampoo

Apply directly to your scalp and massage in. Double cleanse for extra lather and a deeper clean.

Tip: Work in sections if your hair is dense. Use a scalp brush for a deeper cleanse.

Shop The Shampoo

The Conditioner

Apply evenly through your hair, avoiding the scalp. When rinsing, leave about 20–25% of the product in your hair. Coily hair needs that extra moisture layer — don't be afraid to leave a little more in on especially dry days.

Tip: Apply in sections and use a wide-tooth comb or your fingers to distribute evenly. Working in parts ensures every strand gets coated.

Shop The Conditioner

The Curl Crème

Part your hair into 2–4 sections. Rake 2–3 pumps per section through each part, adding more as needed for your length and dryness. Apply on soaking wet hair for the most definition. For extra hold, follow with your favorite gel or mousse.

Tip: More sections = more defined coils. If you want tighter, more uniform definition, work in 4 sections. For a fuller, more voluminous result, work in 2.

Shop The Curl Crème

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The Curl Guide

For Waves

Wavy hair sits in a sweet spot — it wants to be defined, but heavy products weigh it down. Your 3-step ritual is all about lightweight hydration and soft hold.

The Shampoo

Apply directly to your scalp and massage in. For a deeper clean or if you have product buildup, double cleanse — lather, rinse, and repeat.

The Conditioner

Apply focusing on the ends of your hair. Rinse out fully — wavy hair holds onto product easily, so a complete rinse keeps your waves light and bouncy.

The Curl Crème

Mix your Curl Crème with water in a small spray bottle using a 20/80 ratio— about 1 part crème to 4 parts water. Shake well, then mist through damp hair and scrunch upward to encourage your wave pattern.

For Curls

Curly hair craves moisture and structure in equal measure. Your 3-step system is built to cleanse without stripping, hydrate without heaviness, and define without crunch.

The Shampoo

Apply directly to your scalp and massage in thoroughly. Double cleanse for extra lather and a deeper clean.

The Conditioner

Apply evenly through your hair, avoiding the scalp. When rinsing, leave about 15–20% of the product in your hair— don't rinse completely. That residual moisture is what keeps your curls hydrated and defined after styling.

The Curl Crème

Part your hair in 2 sections. Rake 1–2 pumps per side through each section, adding more depending on your length, dryness, and how much hold you want. Apply on soaking wet hair for maximum definition.

For Coils

Coily hair is the most moisture-hungry curl type. Your system focuses on maximizing moisture retention and bringing out your coil's natural definition.

The Shampoo

Apply directly to your scalp and massage in. Double cleanse for extra lather and a deeper clean.

The Conditioner

Apply evenly through your hair, avoiding the scalp. When rinsing, leave about 20–25% of the product in your hair. Coily hair needs that extra moisture layer — don't be afraid to leave a little more in on especially dry days.

The Curl Crème

Part your hair into 2–4 sections. Rake 2–3 pumps per section through each part, adding more as needed for your length and dryness. Apply on soaking wet hair for the most definition. For extra hold, follow with your favorite gel or mousse.