YOUR CURLS WERE NEVER THE PROBLEM
So we stopped treating them like the problem. Everything we make, share, and stand for starts here. Here's a look into how we're treating curls differently.
THE FREE FROM LIST
OUR PRODUCT PROMISE
Endocrine Disruptors
Silicones
Sulfates
Parabens
Phthalates
Cruelty & Animal Testing
THE FREE FROM LIST
OUR NARRATIVE PROMISE
Taming
Masking
Slicking down
Controlling
Getting rid of
Flattening
WHAT WERE DOING INSTEAD
OUR STANDARD
Shirley Jane is focused on curating intentional curl rituals that support your natural texture.
Our restorative formulas enhance your unique pattern, so your hair feels healthier and moves more beautifully.
Our narrative follows the intention of tending over taming, in the hopes of connecting your deeper with your authentic self.
The best rituals are the ones you look forward to each day. We’re determined to make your hair care routine one of them.
Sulfate Free
Silicone Free